Privacy Policy
ReefHealth.com is owned and operated by Everyday Care Franchise LLC dba Reef Health ("Reef Health," "we," "our," or "us"). We value your privacy and are committed to protecting your information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Website or use our services.
1. Information We Collect
We may collect the following categories of information:
Personal Information
Such as your name, phone number, email address, employer name, job title, mailing address, and other contact details you voluntarily provide.
Enrollment and Eligibility Information
Such as employee census data, dependent information, coverage or membership status, eligibility details, and other administrative information submitted in connection with employer-sponsored or membership-based services.
Health-Related Information
Information you voluntarily provide in connection with inquiries, enrollment, support, navigation, benefit administration, or service coordination. Depending on the service involved, health-related information may also be collected or maintained by independent healthcare providers, pharmacies, telehealth vendors, benefit administrators, or other service partners subject to their own privacy practices and applicable law.
Payment and Billing Information
If applicable, information necessary to process payments, subscriptions, ACH authorizations, invoices, or related transactions. Payment processing may be handled by third-party vendors.
Usage and Device Information
Information about how you interact with our Website, including IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on pages, and other analytics or log data.
Cookies and Tracking Technologies
We may use cookies, pixels, tags, and similar technologies to improve user experience, analyze Website traffic, and support communications, advertising, or remarketing efforts where permitted by law.
2. How We Use Your Information
We may use collected information to:
- provide, administer, operate, and improve our Website, products, programs, and services
- respond to requests, questions, and customer service needs
- facilitate enrollment, eligibility management, billing, administration, care navigation, and support services
- communicate with employers, members, prospects, partners, brokers, or service users
- coordinate access to third-party healthcare, telehealth, pharmacy, or wellness-related services
- process payments or billing transactions
- send service-related notices, updates, and administrative communications
- send promotional or marketing communications, subject to applicable opt-out rights
- maintain security, detect fraud, prevent misuse, and enforce our Terms
- comply with legal, regulatory, contractual, and operational obligations
3. How We Share Information
We do not sell your personal information. We may share information as reasonably necessary with:
Service Providers and Vendors
Third parties that support our operations, including hosting providers, technology vendors, analytics providers, CRM systems, payment processors, communication tools, and administrative vendors.
Healthcare and Benefit Partners
Independent providers, telehealth vendors, provider organizations, pharmacies, labs, benefit administrators, insurers, brokers, or other partners involved in delivering, coordinating, administering, or supporting a requested service or program.
Employers, Plan Sponsors, or Group Clients
When relevant to eligibility, enrollment, billing, participation, plan administration, service implementation, reporting, or contractual performance.
Legal and Compliance Purposes
When required to comply with law, court order, subpoena, regulation, government request, or to protect rights, safety, property, or legal interests.
Business Transfers
In connection with a merger, acquisition, financing, restructuring, asset sale, or similar business transaction.
4. Healthcare Data and Third-Party Privacy Practices
Some services available through Reef Health may be provided by independent third parties, including licensed healthcare providers, provider groups, telehealth entities, pharmacies, and benefit administrators. Information collected by those parties may be governed by their own privacy notices, terms of service, and applicable law, including HIPAA where applicable.
Reef Health's Website and administrative systems may not be subject to HIPAA in all situations. Users should review the privacy notices and terms of any third-party provider or service used through or in connection with Reef Health.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to personalize your experience, understand Website usage, improve performance, and support marketing and analytics efforts. You may manage cookies through your browser settings, although disabling certain cookies may affect Website functionality.
6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
Subject to applicable law, you may have the right to:
- access, review, or request correction of certain personal information
- request deletion of certain personal information
- opt out of receiving marketing emails by using the unsubscribe link or contacting us directly
- request information about how your personal information is used or disclosed
- exercise other privacy rights available under applicable state or federal law
We may need to verify your identity before processing certain requests.
8. Data Retention
We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain operational records.
9. Third-Party Links
Our Website may contain links to third-party websites or portals. We are not responsible for the privacy, security, or content practices of those third parties. Your use of third-party sites is subject to their own terms and policies.
10. Children's Privacy
Our Website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Website unless specifically permitted by law and in connection with an authorized service arrangement.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the Website or services after changes are posted constitutes acceptance of the revised Privacy Policy.
12. Contact Us
If you have any questions about this Privacy Policy or our information practices, please contact us at:
By using ReefHealth.com, you acknowledge this Privacy Policy and consent to the practices described herein.