Hand holding phone with health benefits app

The health insurance industry is broken

At Reef Health, we've fixed the system so you get affordable, reliable healthcare when it matters most.

Reef Health powered by Redirect Health

$250M+

savings for our members

50

states with access to care

24/7/365

access to care

3.5M

appointments scheduled

900,000+

available providers

See how it works.

Four things we brought back to healthcare.

Concierge care navigation

A real care team schedules appointments, explains costs up front, and negotiates rates on your behalf. You're never handed a card and a phone tree.

Real price transparency

You find out what each part costs before it happens, not after every office has sent its own bill.

An end to balance billing surprises

Within our network, providers accept negotiated rates as full payment, so you're never billed the difference.

Before Reef vs. after Reef — a real visit

Before
$1,850 billed through insurance A member needed a saline flush and contact removal at urgent care, resulting in 15 minutes of care. Paid in cash, it should have been $175. Because insurance was in the mix, the provider billed the insurance company $1,850 for the same visit. The insurer paid part of it and pushed the rest of the balance back to the member.
After
$175 settled directly by Reef, so you pay nothing With Reef, the member messages the concierge care team before the visit. The team already knows what's going on and finds a convenient treatment center. The care team manages the bill directly with the provider and settles it on the spot. The member goes home with no hassle and no surprise bill.

And as a result…

Reduce annual price increases

When you get treatment without support, you end up with the most expensive outcome: no idea what anything costs until the bill arrives, treatment decisions shaped by provider revenue, and every visit pushed toward the highest price point. By the end of the year, that's what your rate is set against. Reef's care team stands between you and that system at every step, controlling the excess pricing instead of letting it accumulate, so your rate reflects what you actually needed.

Reef members see an average annual price increase of less than 4.5% over the last 13 years, compared to an industry average of roughly 15%.

Before Reef, and after.

The old way

Sarah's daughter wakes up with an ear infection. Sarah calls around trying to find an urgent care that might take her insurance, but no one can tell her for sure. Is this place in-network? Is the visit even covered? What will she actually owe? She won't find out until the bill arrives, sometimes weeks later. If a second provider gets pulled in along the way, that's a second bill she didn't see coming either.

With Reef

  • Sarah messages the care team instead of guessing. A real person calls back within minutes, confirms the visit is covered, and helps her book a visit. No phone tree, no gamble.

    Concierge care navigation
  • The care team tells Sarah exactly what she'll owe, if anything, before she walks in. Not an estimate. The real number.

    Real price transparency
  • The visit runs through Reef's network at $210, not the $960 a provider might otherwise bill to insurance for the same 15-minute visit with the gap pushed back to her. Whatever Sarah owes under her plan is based on that real number, not an inflated one. Either way, there's no surprise balance after the fact.

    An end to balance billing surprises
  • The visit gets handled directly with the care team instead of filed as a routine claim. One appointment stays one appointment. It doesn't quietly stack into what Sarah's rate looks like at renewal.

    Reduce annual price increases

Join 100,000+ community members who chose Reef Health.

Better coverage, lower costs, and a care team that actually picks up the phone.

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